e-Commerce is now a multi-billion industry in the US. However, the number is still small when compared with retail commerce. The major hurdle for online stores is their inability to respond to shoppers' needs when they are away from the Internet. Many shoppers prefer to buy from retail stores not because of the limitation of choices and higher prices, but they simply do not have an option. They cannot access the Internet while they are in the retail stores, and most of them find it a hassle to go back and forth between the retail and online stores. Retail stores are also good at getting shoppers to buy on impulses, which stops them from going to the online stores.
What if an online store can empower its customers to access the information they need when they are on the move? This will allow them to make more intelligent purchase decisions, save money, and reduce the need to go back and forth between the retail and the online worlds. Company X's mobile shopping solutions are designed to do just that by pushing important product information to the shoppers' cell phones upon their requests at anytime, anywhere.
The information push is achieved by automating the product and user preference research processes through the use of our expert system. A quick text message (SMS) is all it takes for the shoppers to connect with an online store. Customized product information is provided so that the shoppers can do product comparison while they are still in the retail environment. They can choose to buy either from the retail store or the online store, which now has a better opportunity to sell to the shoppers.
Company X's mobile shopping solutions serve as an interactive link for online stores to communicate with their mobile customers. We enable them to compete more effectively with the retail stores and provide a more statisfactory shopping experience to their mobile customers. Instead of losing sales to the retail stores, they can actually generate more sales.
